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Consider Your Information Need Background InformationNarrowing Your TopicBrainstorming Search Terms Keyword Searching Subject Searching

Brainstorming Search Terms

No matter where you search, you will need to identify the main concepts or keywords. These are generally nouns.

HOW DO ADVERTISERS MARKET THEIR PRODUCTS TO WOMEN?

For example, other related search terms for products and women might be:

products: clothing, clothes, cigarettes or liquor, computers, toys
 
women: girl, girls, gender, female, females, ladies, mothers


Note that synonyms and variants of keywords, such as plurals, are included here. Keep in mind alternate spellings of words.