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Brainstorming Search Terms

No matter where you search, you will need to identify the main concepts or keywords. These are generally nouns.

HOW DO ADVERTISERS MARKET THEIR PRODUCTS TO WOMEN?

For example, other search terms for products and women might be:

PRODUCTS	WOMEN
computers clothes, clothing cigarettes	female, females girl, girls mother, mothers

Note that SYNONYMS and VARIANTS of keywords, such as plurals, are included here. Don't forget alternate spellings of words too.